Nestled within five spectacular purple-hued mountain ranges, this 500 square mile valley is home to a surprising variety of outdoor adventures, including cycling, hiking, horseback riding, rock climbing, caving and numerous other activities and attractions - only enhanced by its nearly perfect weather. Boasting of over 350 days each year, Tucson enjoys more sunshine than any other city in the United States. Contrary to popular belief, Tucson is very different from Phoenix or Scottsdale. It has a personality all its own.

The city is culturally rich with unlimited resources, as well as being blessed with an abundance of history, legends and lore. Tucson's diverse heritage of Native American, Spanish, Mexican and pioneer influences are actively supported through architecture, education, special events, museums, attractions, recreation, and entertainment. As is true in many cities, the color and complexity of Tucson can be clearly traced through its past; but, unlike most cities, the myriad of influences that shaped Tucson, continue to remain a vital part of its existence today.

It’s no surprise that Tucson is the secret "jewel" of the Southwest for the meetings & incentive industry. Conde `Nast Traveler magazine’s traveling elite has repeatedly named Tucson's Resorts, Spa's and Golf Course among their favorites in their Top 100 Issues over the past several years. Tucson offers a never-ending tapestry of fascination; there's always another secret shop to browse, mountain trail to explore, delicious meal to savor, or legend to reveal.

To ensure your program offers only the best of Tucson, let Southwest Conference Planners assist you in creating an experience with all the beauty, friendliness and warmth of... Arizona's Favorite Sun!